Rubbish Films aimed to shape their film’s branding to reach a wider audience, extending beyond the scope of solely MMA enthusiasts. This was achieved by creating an engaging identity based on symbolism and cinematic imagery, intended to be easily understood by all.

The first step involved crafting a captivating key artwork for the film’s cover and posters. A photograph of one of the fighters was edited and recolored to exude a more cinematic essence. To convey the film’s core message of victory through sacrifice, an illustrated crown and arrows were integrated. The pivotal symbolic feature centered on arrows piercing the fighter’s back, symbolizing the endurance of carrying one’s losses and pain.

The primary color choice for “Pyrrhic Victory” is a striking blood red, reflecting the intense nature of MMA and imparting a serious tone to the film’s identity. The title type for “Pyrrhic Victory” was designed to be bold and direct, featuring a dash within the ‘O’ of Victory, symbolizing the Greek representation of death and loss. The combination of these elements results in a compelling and enigmatic identity that resonates effectively with mainstream audiences.