To embody the essence of herbal and traditional medicinal characteristics while maintaining the honey brand’s identity, I focused on creating an image that distinguishes this honey as a more refined option compared to regular grocery store varieties. Deep purple hues inspired by the pasque flower and rich gold colors of honey were chosen as the primary palette for this brand. They combine to convey both medicinal and artisanal qualities, resembling traditional Eastern Asian medicine. More illustrations were added to the packaging design to reinforce this theme. The logo features a custom illustration that blends the iconic pasque flower and honey bee, creating a sense of artisanal craftsmanship and a touch of elegance.