- March - May 2023
- Adobe Illustrator
Logo, Label, Standard Guide design.
- Adobe Photoshop
Photo manipulation, Posters, Mockups, Showcase panels.
- Adobe Xd
Application Mockup, Wireframing
Logo planning, Label & Poster artwork.
- After Effects
Application Showcase Video
Liquid Gold is a fresh honey brand emerging from a quaint honey farm nestled in Mongolia. Renowned in the local region for their herbal honey sourced from wild pasque-filled meadows, they aimed to create an exclusive identity that embodies both the everyday sweetness associated with honey and a herbal medicinal appeal.
To embody the essence of herbal and traditional medicinal characteristics while maintaining the honey brand’s identity, I focused on creating an image that distinguishes this honey as a more refined option compared to regular grocery store varieties. Deep purple hues inspired by the pasque flower and rich gold colors of honey were chosen as the primary palette for this brand. They combine to convey both medicinal and artisanal qualities, resembling traditional Eastern Asian medicine. More illustrations were added to the packaging design to reinforce this theme. The logo features a custom illustration that blends the iconic pasque flower and honey bee, creating a sense of artisanal craftsmanship and a touch of elegance.
The project culminated in a distinctive honey brand identity, standing out from conventional honey packaging designs by embracing a more sophisticated aesthetic reminiscent of traditional Eastern Asian medicinal designs. This new look maintains the core identity of the honey while infusing it with a refined appeal.
From the hive to your table